Case study
New fundraising formats and modernized event operations
The Bill Reid Gallery, a prominent art space, ran various fundraising events but relied on Tip Tap, a standalone payment solution that lacked the flexibility needed for dynamic fundraising formats.
Specifically, it did not support engaging formats like 50/50 draws.
Our approach
After a cold outreach from Mahalo and two short meetings, the gallery switched platforms.
They were ready to deploy Mahalo during their next fundraising event after just 30 minutes of setup.
Impact
New Fundraising Capabilities
Enabled the gallery to launch a 50/50 draw for the first time, a highly engaging format previously unsupported.
Successful Fundraising
Raised $580 from 20 transactions in a single event, averaging $25 each.
Staff & Stakeholder Preference
Mahalo left a strong impression with staff and stakeholders due to its versatility.
Referral Source
The gallery team preferred Mahalo and began referring other potential clients, becoming a promoter for the platform.
Modernized Operations
By enabling new types of fundraising experiences and removing friction in both setup and execution, Mahalo helped the Bill Reid Gallery expand their fundraising capabilities and modernize their event operations, demonstrating its ability to fill a gap in the market for clients needing more flexible solutions.
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